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AFTER months of speculation, Velvet Sky Aviation (Velvet Sky) a new Durban-based, low fare carrier has finally announced its launch.
Says the carrier in a statement: “As a start-up airline offering the lowest possible ticket prices, our corporate philosophy mandates cost saving through all levels of our operation. It was this mandate that dictated Durban, with its lowered operating costs away from the bustle of our competition, as the administrative hub of the business.”
The group established in 2009 describes Velvet Sky ass an independent operator and the first airline in South Africa to be managed and run out of KwaZulu Natal. The airline says it has no affiliation with any other start-up airline.
The airline will initially be operating between Durban, Johannesburg and Cape Town, offering a “competitively priced and punctual service” to business and leisure travellers in the domestic air travel market. Velvet Sky will be operating the acclaimed Boeing 737 series which have been sourced from international aircraft leasing company, Aergo.
“Having spent the last two years assessing the trends and demands of the airline industry, we are extremely eager to enter this market and believe that now is, without doubt, the perfect time to do so,” confirms Cecil Reddy, Chairman of Velvet Sky. Reddy outlines, “Velvet Sky will offer passengers more choice when making their travel arrangements through realistic scheduling, competitive pricing and adding capacity to the busier routes. “
He continues, “Our approach to launching Velvet Sky has been particularly cautious, as our aim is to guarantee an operation that will ultimately delight the South African travelling public. The increased volume of air passengers has led us to believe that the market is ready for a new entrant to bring us back to the hallmarks of air carriage.
In-flight service will consist of pre-ordered snack boxes and drinks which are available online as part of the booking process. You can also book meals at the check-in desks in the terminals. LSG Skychefs, which are part of the Lufthansa group and the world-class market leader in SA, will be providing on board catering. Alcohol is unavailable on our flights, for now.
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